Tuesday, October 27, 2009

Autoresponder Trial - Christmas Marketing Plan

Have you ever been asked for your email address in a shop? Many large businesses do it now, Borders Bookshop is a good example and many Cinemas do it as well. You give them your email address and they send you news from their industry and often send coupons you can print to get a special offer if you bring it into the store.

These newsletters are usually colourful and professionally laid out and often have links to an extensive website. Small local business owners may feel intimidated by this magazine style look and assume that having a newsletter is an expensive option.

The fact is that setting up a newsletter is a lot cheaper than you may think and you don't have to spend a small fortune and hours of your time just to set it up. All you really need is some news, a business that has repeat custom, an autoresponder and perhaps a web page.

You can currently get a free 30 day autoresponder trial to test drive the most respected and recommended professional autoresponder online. Click on the link below to sign up for this offer and take advantage of a free trial for one whole month to see how it all works.

http://www.imarketable.com/autoresponder-trial

Christmas is the busiest time of the year so now is the time to start asking for email details from your customers. Make sure they print the letters so it is clear what you need to enter.

You can enter these emails directly into the autoresponder or put a form online and refer people to a webpage to enter them themselves. You don't have to own your own website you can use this site. Sign up for a free blog and put your form on a page here.

After you have had your 30 day autoresponder trial it's still not expensive. What other advertising will cost you as little as $19 per month (at the time I write this) and reach such a highly targeted group of people who have already shown their interest in your business?

At Christmas you have new products and delayed products and sell out sometimes then manage to get new stock... How many times have you wished you could just send people an email and let them know that things have changed and new stock is in. Collect email addresses from your customers and you can!

You can be in constant contact with them all year round, for Mothers Day and Fathers Day promotions, to let them know you are having a sale. Any time you want to bring your customers back into your store send them a special offer. You don't need anything fancy, you just have to tell them to give you a code word that only people on the email mailing list know and they'll get a discount or a bonus.

You don't need a template for a page or pictures, just some well written text that states what you want to tell them and a good subject line to make sure they open it. Just like a normal email, keep it friendly and tell them your news.

If you have ever thought about creating an email newsletter for your small business, use the autoresponder trial period to find out once and for all, just how easy this can be, especially when you've passed the mild learning curve and you know your way around the software.

Then start asking your customers for their name and email. Keep it short, you don't need to explain in detail, just say "We have a mailing list and often send special offers - would you like to leave your name and email to receive them?" You'll be surprised how many people say yes.

http://www.imarketable.com/autoresponder-trial

Want to give it a try? Click on the link and sign up... Less than 56 days to Christmas!